Audi

Audi driving experience

The natural beauty of Corvara in Badia, Madonna di Campiglio and Cortina d’Ampezzo provides the perfect setting to enjoy exclusive Audi driving experiences firsthand, guided by a team of Audi instructors, and to test the power and control of our most innovative models.


Take in the breathtaking snow-covered landscapes of the Dolomites with on-road test drives, ice driving or parkour challenges, while driving Audi’s innovation, seamlessly blending cutting-edge technology with unique performance.

Choose one of the locations for the

winter Audi driving experiences.

Audi driving experience Madonna di Campiglio 2024 2025

Madonna di Campiglio

Audi Live

Corvara in

Badia

Audi driving experience Cortina 2024

Cortina d'Ampezzo

Madonna di Campiglio


For the winter season, Audi delivers outstanding performance against the stunning backdrop of Madonna di Campiglio, offering the perfect setting to experience Audi’s exclusivity through unique events.

Audi driving experience in Madonna di Campiglio


A one-of-a-kind driving adventure set against the spectacular snow-covered scenario of Madonna di Campiglio: embrace Audi’s exceptional performance and deep passion for the mountains, with the Audi driving experiences.

Choose from test drives on icy tracks, scenic roads or parkour challenges behind the wheel of Q, RS and fully electric e-tron models. Each experience is led by a team of Audi instructors, ensuring ultimate fun in complete safety.

Audi driving experience Madonna di Campiglio 2024 2025

Where

Audi HUB, in Piazza Brenta Alta, serves as Hub and Info point, for all registrations and the starting point for on-road and parkour test drives.

HUB opening dates:

  • 30 November - 1 December 2024
  • 6 - 8 December 2024
  • 20 December 2024 - 21 April 2025.


Audi Iced Lake, for registrations and the starting point for test drives on the frozen lake.

Ice-Lake opening dates:

  • 20 December 2024 - 3 March 2025 (weather permitting).


Available fleet

SQ6 e-tron, SQ8 e-tron, Q8 e-tron, Q4 e-tron, RS e-tron GT performance, RS 5, RS 6, Q8 TDI, SQ7 and Nuova RS 3.

Audi driving experience | The Audi FIS Ski World Cup 3TRE


On January 8th 2025, during the Audi FIS Ski World Cup 3Tre event in Madonna di Campiglio, participants had the opportunity to enjoy an exclusive Audi driving experience dedicated to the leading performances aboard the Audi Q6 e-tron and SQ8 e-tron. Accompanied by a professional or former professional driver, the participants took on ice and snow to experience 360-degree performance: both that of ski champions and that of Audi’s most innovative range.

FIS Ski world cup 3TRE 2025

When

8 January 2025


Where

Madonna di Campiglio


Available fleet

Q6 e-tron e SQ8 e-tron

Audi driving experience | The days of RS models


Immerse yourself in 360-degree winter performance, with the Audi driving experience | The days of RS models: spend a day testing the RS range and the fully electric RS e-tron GT in a variety of settings, and experience Audi's cutting-edge innovation and performance.

Audi driving experience Campiglio 2024

Audi driving experience

The days of RS models

19 and 21 February 2025


Where: Madonna di Campiglio.

Available fleet: RS range.

Audi safe driving experience


With the biweekly Audi safe driving experiences, you can put our most advanced Audi models to the test and unlock the secrets of safe driving, combining theory with hands-on practice, to harness their full power with maximum control.

FIS Ski world cup 3TRE 2025

Meeting point

Audi HUB, in Piazza Brenta Alta – Madonna di Campiglio.

When: 7 January – 4 April 2025*

*Every Tuesday and Friday, between 10:00 and 11:30 (subject to registration and seat availability)

Corvara in Badia


The breathtaking scenery of Corvara in Badia sets the stage for the new concept of mobility from the House of the Four Rings, with captivating and thrilling events designed to let you experience peak performance.

Audi driving experience


Get ready to experience the power, control and precision of quattro all-wheel drive first-hand with the Audi driving experiences, along the breathtaking roads of the Dolomites in Corvara in Badia.

Choose from road test drives and parkour challenges at the control of Q, RS and e-tron models, guided by a team of Audi instructors, ensuring a completely safe driving experience.

Audi driving experience Badia 2024 2025

Where

Audi Info point at Strada Col Alt, 97, for all registrations and the starting point for on-road test drives.

Info Point opening dates:

  • 30 November 2024 - 21 April 2025.


Audi Dynamic Area at Strada Burjé: starting point for parkour activities.

Corvara Audi Dynamic Area opening dates:

  • 13 December 2024 - 9 March 2025.


Available fleet

Q6 or SQ6 e-tron, Q8 e-tron, Q4 e-tron, RS e-tron GT, A6 Avant TFSI e, RS 5, RS 6, RS Q8, S3, Q7 TDI and Q7 TFSIe.

Audi driving experience | The days of RS models


The enchanting snowy landscapes of Corvara in Badia become even more thrilling with the Audi driving experience | The days of RS models. Two days dedicated entirely to the RS range and the fully electric RS e-tron GT, designed to offer you the ultimate immersive performance experience from the Four Rings brand.

Audi driving experience Badia 2024

Audi driving experience | The days of RS models

9 and 10 February 2025


Where: Corvara in Badia

Available fleet: RS range

Audi safe driving experience


With the Audi safe driving experiences, the pleasure of driving Audi’s most innovative models combines with ultimate control, with biweekly sessions dedicated to safety, offering both theoretical and practical activities.

Audi safe driving experience Badia 2024 2025

Meeting point

Audi Info point at Strada Col Alt, 97 - Corvara in Badia.

When: 7 January – 4 April 2025*

*Every Tuesday and Friday, between 10:00 and 11:30 (subject to registration and seat availability)

Cortina D'Ampezzo


Winter is the perfect time to embrace performance in harmony with nature. Cortina d’Ampezzo sets the scene for unforgettable events, combining the power of Audi models with the breathtaking beauty of the snow-covered Dolomites.

Audi driving experience


With the Audi driving experiences, Cortina d’Ampezzo becomes the stage for thrilling driving challenges, offering the chance to test the most innovative models from the House of the Four Rings.

Unleash outstanding performance and a passion for the mountains behind the wheel of Audi’s RS, Q and fully electric e-tron models. Guided by expert Audi instructors, every experience guarantees fun and complete safety.

Audi driving experience Cortina 2024

Where

Audi HUB/Info point in piazza Roma, for all registrations and the starting point for on-road test drives.

HUB opening dates:

  • 7 - 8 December 2024
  • 20 December 2024 - 10 March 2025
  • 18 - 25 April 2025



Available fleet

SQ6 e-tron, SQ8 e SQ8 e-tron, Q4 e-tron, RS e-tron GT performance, nuova RS 3, RS 4, RS 5, RS 6, Q7 TDI.

Audi driving experience | The days of RS models


With the Audi driving experience | The days of RS models, you can embrace cutting-edge performance in the stunning mountain setting of Cortina: two full days dedicated to the RS range and the fully electric RS e-tron GT, designed to offer you the ultimate immersive performance experience from the Four Rings brand.

Audi driving experience Cortina 2024

Audi driving experience | The days of RS models

13 and 14 February 2025


Where: Cortina d'Ampezzo

Available fleet: RS. range

Audi safe driving experience


The Audi safe driving experiences allow you to enjoy the performance of Audi’s state of the art technology while maintaining ultimate driving control, with biweekly sessions focused on both theoretical and practical safety training.

Audi dafe driving experience Cortina 2024 2025

Meeting point

Audi HUB Info point in Piazza Roma - Cortina d’Ampezzo.

When: 7 January – 4 April 2025*

*Every Tuesday and Friday, between 10:00 and 11:30 (subject to registration and seat availability)